Controversial photo during the off-season goes viral for the wrong reasons, and it's not good for Fanatics

The backlash from NHL fans and players over subpar jersey quality, such as the torn Corey Perry Oilers practice jersey, is likely to intensify, especially given how passionate and vocal NHL fans are about the quality and tradition of their team's apparel.

Michael Rubin's comments during the MLB scandal reflect an attempt to deflect responsibility onto Nike, which designed the uniforms, while Fanatics managed the manufacturing. However, this strategy may not hold up as the NHL scandal unfolds. Fanatics, having secured an exclusive deal with the NHL for jerseys starting in 2024-2025, is directly in the spotlight, and any quality control issues will fall squarely on their shoulders. If they try to shift the blame to suppliers like SP Apparel in Quebec, which handles some of the production, it may not satisfy angry fans and teams.

The real issue appears to stem from a lack of accountability and transparency. NHL fans, already protective of their sport's heritage, will likely demand that Fanatics take full ownership of any issues with the product. Unlike the MLB situation, where blame-shifting was somewhat effective, the hockey community will want immediate and direct action to ensure that the jerseys meet the high standards they expect. If Rubin tries a similar approach, it could backfire, especially if the product does not improve.

In short, this could become a major public relations crisis for Fanatics unless they quickly address the quality concerns head-on and provide transparent solutions, rather than pointing fingers or deflecting responsibility.

Source: USA Today
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