«This place is awesome,» NHL senior executive vice president and chief content officer Steve Mayer said. «We've had long discussions, for instance, about what makesthe building that we're in the landmark that it is. How do we bring the baseball to hockey, the building to hockey? Those are first and foremost. But it's really important for us [fans are] in Utah, they're in Winnipeg, they're in Europe, that - boom - they know we're in Chicago. If we fail at that, we think we've failed.
That's become our first mental processes in what we're creating - to make sure it's so obvious that we're doing a game in Chicago, we're celebrating Chicago and we're showing it off to the world. When you're showing off one of the most iconic stadiums in the world, you better know we're playing at Wrigley.»