Connor Bedard reaches major deal away from the Blackhawks
Photo credit: The Economic Times
Connor Bedard joins Gatorade Canada's elite sponsorship roster.
In a significant boost to his burgeoning portfolio, Connor Bedard, the Chicago Blackhawks' shining star, has inked a new sponsorship deal with Gatorade Canada.
This collaboration marks another milestone for Bedard, who has rapidly become a magnet for major brands since his NHL debut in 2023.
« Gatorade Canada has signed Blackhawks C Connor Bedard to its stable of endorsers, joining Penguins C Sidney Crosby, Maple Leafs Assistant GM Hayley Wickenheiser, PWHL Montreal F Marie-Philip Poulin, Canadian sprinter Andre DeGrasse, tennis player Leylah Fernandez, Paralympic swimmer Aurélie Rivard and WNBA L.A. Sparks G Kia Nurse. Bedard also has deals with Upper Deck, lululemon and Hyundai Canada, and also was the leader in NHL jersey sales. Bedard is repped by Newport Sports Management. »
This strategic partnership enhances Bedard's already impressive list of sponsors that includes BioSteel, Lululemon, Hyundai, and Sherwood. The announcement came via a vibrant Instagram post, celebrating Bedard's addition to the Gatorade family.
« Welcome to the team, @_connorbedard. Keep fuelling your game, one bottle at a time. G|98 »
Bedard's affiliation with Gatorade not only solidifies his marketability but also aligns him with sports icons like Sidney Crosby and Marie-Philip Poulin, illustrating the immense trust and credibility he commands within the industry.
This sponsorship deal contrasts sharply with Coca-Cola's recent foray into the NHL market with its "Body Armor" drink, which earlier this year, roped in another NHL heavyweight, Connor McDavid.
This move by Gatorade signifies a direct challenge in the competitive sports drink landscape, highlighting Bedard's strategic value to their brand.
With his impressive track record and ever-expanding endorsement list, Connor Bedard continues to shape his path as one of the most marketable athletes in the world of hockey.
Source: Sports Business Journal
Gatorade Canada adds Blackhawks' Connor Bedard to athlete roster
Gatorade Canada adds Blackhawks' Connor Bedard to athlete roster
| POLL | ||
17 JUILLET | 47 ANSWERS Connor Bedard reaches major deal away from the Blackhawks Will Bedard's sponsorship of Gatorade cause you to switch from Body Armor to Gatorade? | ||
| Yes | 10 | 21.3 % |
| No | 37 | 78.7 % |
| LIST OF POLLS | ||
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