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NHL expansion alert: Sportsnet's Elliotte Friedman unveils New U.S. team, Canadian fans left behind


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Simone Tremblay
August 27, 2024  (12:04)
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Photo credit: Hatchwise

The NHL's strategic expansion: Focusing on the U.S. market over canadian roots.

The National Hockey League, boasting 32 teams, surprisingly includes only seven Canadian squads-a fact that may raise eyebrows considering the sport's deep roots in Canada.
This configuration reflects NHL Commissioner Gary Bettman's deliberate strategy to tap into American markets, the latest effort leading to the introduction of a team in Utah.
Previously known as the Arizona Coyotes, this team had to relocate due to the inability of the previous owner to secure land for a new arena.
The debacle at Mullett Arena has perhaps taught Bettman to approach the idea of desert hockey with a hint of caution.
Yet, his commitment to expanding in the U.S. remains unshaken, driven by the potential to fill gaps in a market less saturated than those of the NBA, MLB, and NFL.
« The NHL currently has fewer teams than the other major leagues, which is part of why we're seeing this push for expansion in the States,» explained Elliotte Friedman on the 32 Thoughts Podcast.

As speculation swirls around potential new locations like Houston or San Diego, the chances for a team in Quebec City seem to dwindle.
Bettman's vision for the league's growth appears firmly anchored in American expansion, aiming to broaden the NHL's footprint in a market ripe with opportunity.
The future of the NHL seems poised for significant change as Bettman continues to champion the league's presence across the U.S., reinforcing the notion that while hockey may be Canada's game, the American market remains the NHL's prime territory for growth.
Where the league heads next will be a decision closely watched by fans and analysts alike, possibly setting the stage for a new era of professional hockey.

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