Slapshot hit: Top 5 NHL jerseys dominating sales this season

Fan loyalty in hockey is a remarkable spectacle, often expressed through the purchase of team jerseys, memorabilia, and various trinkets from arenas and online stores.

The jersey remains a quintessential memento, a piece of fabric that's more than apparel�it's a token of unforgettable experiences.

Amid the bustling market for NHL jerseys, a pattern emerges as new players join the league, stirring the merchandise pot significantly.

Thanks to Fanatics, the NHL's primary merchandising partner, we have concrete data revealing which players' jerseys soared in popularity during the 2023-2024 season.

Connor Bedard, the Chicago Blackhawks' shining star, topped the list, becoming the most sought-after jersey among fans.

Not far behind him was Jack Hughes of the New Jersey Devils, who secured the second spot with his rising profile in the league.

Despite Connor McDavid's high-profile appearance at an outdoor game to kick off the season, the Edmonton Oilers' ace couldn't break into this elite list.

On the other hand, Artemi Panarin and Mika Zibanejad leveraged their participation in the NHL Stadium Series, enjoying a significant boost from the event's marketing efforts.

Auston Matthews, despite a slight drop in ranking, maintained his position in the top five, underscoring the immense impact of strategic marketing and personal charisma in driving jersey sales.

This merchandising phenomenon underlines a crucial aspect of sports marketing: the power of a player's personality and on-ice brilliance to elevate brand visibility and fan engagement.

As the NHL continues to harness these dynamics, stars like Connor Bedard and Auston Matthews not only lead on the ice but also in sales, shaping the landscape of sports memorabilia.

As jersey sales climb, it's clear that the NHL's marketing strategies are hitting the back of the net, much to the delight of fans ready to support their heroes not just vocally, but financially too.

Source: Hockey Feed
Top 5 best selling NHL jerseys from this season.