Gary Bettman makes a big announcement at the Stanley Cup Playoffs

This year's playoffs not only captivated more viewers but also marked the most-watched season in the U.S. over the last five years. The remarkable uptick in American viewership suggests a deepening appreciation for hockey across the country.

The increased interest is not just a statistical high point but also a beacon of strategic success for the league, particularly in light of the challenges posed by regular season broadcast blackouts.

Such impressive figures are likely to strengthen Bettman's standing with team owners, as the rise in viewership directly translates into enhanced revenue streams. Amidst this success, there is ongoing speculation about potential league expansion, with Canadian cities like Quebec and Hamilton mentioned as possible candidates.

However, the focus remains predominantly on expanding the sport's footprint in American markets such as Atlanta, Houston, Utah, and Arizona, reflecting a clear strategy to root the sport more deeply in the U.S. landscape.

While the prospect of a new Canadian team remains tantalizing, the current trajectory suggests a cautious approach towards expansion outside the U.S. This strategic choice aligns with Bettman's vision of amplifying the sport's popularity stateside, a goal that seems increasingly attainable given hockey's burgeoning fan base in iconic cities like Chicago.

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This resurgence of interest in the NHL not only revitalizes the league but also promises exciting developments for hockey enthusiasts across North America, signaling a new era of growth and popularity for the sport.

Source: Habsetlnh
Surprise: Gary Bettman makes a historic announcement in the middle of the series