Gambling ad sponsor wrecks historic red home jerseys of the Chicago Blackhawks
Photo credit: Uni Watch
Chicago Blackhawks announce Circa Sports as first-ever jersey patch sponsor..
In an unprecedented move, the Chicago Blackhawks revealed on Thursday that they will introduce a jersey patch sponsor starting in the 2024-25 NHL season. This marks the first time in team history that the Blackhawks' iconic home jerseys will feature a sponsor's logo.
The announcement has ignited a flurry of reactions across the fan base, with many debating whether this addition enhances or detracts from the historic uniforms.
Venture Circa Sports, a prominent player in the sports betting and gambling industry, has secured a multi-year partnership to have their logo prominently displayed on the front of the Blackhawks' home red jerseys.
This collaboration comes at a time when sports betting is gaining significant traction among fans, offering new avenues for engagement with sports franchises.
« Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game,"
Blackhawks president of business operations Jaime Faulkner stated. "We couldn't be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences. »
The decision to introduce a jersey sponsor has not come without its controversies. Long-time fans and purists of the sport have expressed concerns over altering the traditional aesthetic of the Blackhawks' jerseys, which are considered among the most iconic in the league.
The integration of a gambling company's logo has particularly sparked a debate over the commercialization of team uniforms in a sport deeply rooted in history and tradition.
For those eager to see the new design, the Blackhawks have made a photoshoot and video available, showcasing the updated jerseys adorned with the Circa Sports logo. The full reveal can be viewed on the following page:
As the Blackhawks embark on this new chapter, the team invites fans to share their thoughts and reactions to these changes.
Whether this strategic partnership will foster greater fan engagement or dilute the cherished traditions of the Blackhawks' jerseys remains a hot topic among the community. What's clear is that this initiative represents a significant shift in how teams in the NHL might approach branding and sponsorships in the future.
| POLL | ||
25 JUIN | 63 ANSWERS Gambling ad sponsor wrecks historic red home jerseys of the Chicago Blackhawks Are you happy with the Blackhawks' new home jerseys? | ||
| Yes | 19 | 30.2 % |
| No | 44 | 69.8 % |
| LIST OF POLLS | ||
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